Reports indicate that several major brands have begun reevaluating their advertising partnerships with the program to mitigate reputational risk. Multiple sponsors have already announced the suspension or total withdrawal of their campaigns pending further review. Industry insiders suggest that the total valuation of these lost deals could approach a staggering $50 million.
This mass exodus of advertisers has placed immense pressure on ABC, the network behind the show, forcing executives into emergency meetings to assess the long-term viability of the program’s current format.
